IPhone 7 lineup accounts for 11% of world's smartphone market in Q1

Posted May 12, 2017

"OPPO is largely unknown in the Western world, but its brand is wildly popular in China and growing rapidly across India", Strategy Analytics Executive Director Neil Mawston said in a release. The Chinese brand is ranked between Apple and Samsung with its R9s smartphone capturing 2.5% of shipments during the first quarter of the year.

"Apple accounted for 3 percent of sales in the most recent period but has recently made several strategic moves in India, including teaming up with Reliance Jio to offer free 4G service for one year to purchasers of iPhone 7 and iPhone 7 Plus".

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The iPhone 7, the flagship smartphone of US tech giant Apple Inc., was the most sold handset around the globe in the first quarter, data showed Thursday, while Samsung Electronics Co. mostly shipped budget models over the cited period. China's rising brand, Oppo R9s was in third place with almost nine-million sold, followed by Samsung's Galaxy J3 with a bit over six-million. Apple iPhone 7 Plus, with its bigger screen and higher pricing, shipped 17.4 million units for second place and 5 percent marketshare worldwide in Q1 2017. There is some hope for the Android ecosystem, with the OnePlus 3T making its way into fourth place in Karnataka, the Samsung Galaxy A5 2016 taking fifth place in Maharashtra, the Samsung S4 Mini slotting into fourth place in Tamil Nadu and there is also enough traction for the Samsung Galaxy A5 2016 in Uttar Pradesh for the phone to get the fifth spot. The Galaxy J3 grabbed a market share of 1.7 percent while the Galaxy J5 took 1.4 percent.

One reason for the massive growth in smartphones is the rapidly-expanding 4G infrastructure and low-priced 4G data services introduced by India telecom leader Reliance Jio, which has stimulated demand for 4G-capable devices.

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Now what about the Oppo R9s?

Although not distributed in all global markets, the brand now has a range of smartphones which, on paper, have little to envy of competitors. While global iPhone unit sales were down marginally year on year, the company had plenty to cheer about its performance in India.

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This is interesting to note as Apple was reported to lose out on crucial sales figures recently because there is too much hype about the next iPhone.