YouTube bans 'hateful' videos from making money via its advertising network

Posted June 03, 2017

In addition to taking an even tougher stance of the type of content creators can make available to their audience, YouTube has also chose to help them out on how to make their video appealing for a broad range of advertisers.

YouTube has revised its guidelines to be more specific for content creators to point out which videos will be eligible for ad monetization and which videos will be not.

For starters, YouTube has updated is advertising-friendly guidelines for its creator community.

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YouTube has clarified its rules on "hate speech" just a day after an European Union report stated that it was lagging behind Facebook in combating inappropriate content.

Three categories are classified as hate speech, with the broadest one being "hateful content". YouTube describes that category as content "that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual's or group's race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization". YouTube has also said that "videos about recent tragedies, even if presented for news or documentary purposes, may not be eligible for advertising given the subject matter", suggesting that YouTube-based news sites could be at risk.

YouTube has since said that many advertisers have returned after discussions and the addition of new controls.

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Following a backlash around brand advertising on controversial content, YouTube is making a move to clean up which videos are part of its ad network. For the longest the YouTube team were mum, only referring to a nebulous guideline of content that could be voided of ads. The company needs to give brands more assurance that their ads won't be placed before objectionable content, while also minimizing any negative reaction from popular creators who depend on ad revenue. "While it's not possible for us to cover every video scenario, we hope this additional information will provide you with more insight into the types of content that brands have told us they don't want to advertise against and help you to make more informed content decisions", Bardin says.

After YouTube last fall began alerting creators when their videos ran afoul of the advertising guidelines - which were already in place - some became irate and accused the Google-owned service of employing a form of censorship.

Any content inciting humiliation or seemingly demeaning to an individual or group will not be monetized. Ultimately if you are going to put out videos that will offend, don't expect to make a buck from it, at least not from YouTube.

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