Amazon - Developing new Messaging App called Anytime

Posted July 17, 2017

It turns out that e-commerce giant Amazon has once again chose to rival social media platforms by introducing its very own messaging app.

According to a recent report from AFTV News, Amazon is looking to join the 3rd-party messaging landscape, with an app called Anytime in the works. Anytime see, s to be a more ambitious messaging platform, one created to contend against other messaging apps in the market such as Facebook Messenger or WhatsApp, Viber and many more. Amazon is also promising privacy and security of your messages with the option to encrypt those portions that you'd prefer to keep private.

Dear readers, provided the fact, that you have several apps such as Google Duo, WhatsApp, Snapchat, among others on your phone already and if Amazon Anytime does get launched in the near future, will you be still interested in installing it? AFTVnews reported this "could mean the app hooks into existing social networks and other messaging services".

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Despite messaging apps being an incredibly tested space for newcomers, Amazon believes it has enough clout to rival even the likes of Apple Messages and WhatsApp in the space.

Other new features include the ability to pin chats to the top of chat lists and multiple photos can now be forwarded quickly and deleted all at once. There'll also be support for games, splitting bills with group participants and interactive media sharing.

Amazon's messaging app Anytime is expected to be powered by the company's chat service for enterprise users called Chime.

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On its website, Amazon said: 'Echo Show brings you everything you love about Alexa, and now she can show you things. Then there will also be the provision to send text and video messages though there will also be exciting filters as well that can spice up the otherwise often boring messages. It may be that the app will allow users to chat with businesses for customer service and even for shopping. Recently, the company launched messaging and calling features for all Alexa devices, notes Macrumors.

If Amazon is indeed planning on a new messaging service, Anytime would join a crowded market with entrenched and popular competitors.

But the idea of Amazon entering the consumer messaging market is not far-fetched.

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