Essential Phone launch date to be revealed next week

Posted August 10, 2017

With everything accounted for, The Wall Street Journal reports that Essential has managed to raise $330 million as it prepares to bring its first phone to market. Essential also announced that Amazon and Best Buy will be launch partners.

"For all the good Android has done to help bring technology to almost everyone it has also helped create this weird new world where people are forced to fight with the very technology that was supposed to simplify their lives", wrote Rubin.

Rubin notes that the Essential Phone is now "in full mass production" and "ramping up".

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The Essential Phone has been highly anticipated because it is coming from Android's original creator, but the setbacks have started to wear on potential customers.

Andy Rubin and his company clearly want to disrupt the duopolistic U.S. smartphone market, which is now dominated by two companies: Apple and Samsung.

Earlier on Wednesday, the company announced that it's closed a new round of funding.

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Are you still waiting on the Essential Phone?

Essential has generated a lot of hype around its forthcoming Android-based smartphone based on the pedigree of its founder and its unique design with maximizes the screen area of the device. Apple is likely to release its next phone, the iPhone 8, in mid September and Google is also said to be launching the Google Pixel 2 shortly thereafter.

Along with the phone, Essential is also developing a smart home hub. "We are excited to see Alexa become part of that vision where interacting with technology is simple, helpful and creates an interface that others can build on and innovate". Essential revealed its lineup of investors today, and some of the big names on the list include Amazon and Tencent. Rubin's own Playground venture capital firm and another, Redpoint, chipped into that pot.

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