Samsung's DJ Koh Confirms, a Smart Speaker is Coming

Posted August 24, 2017

Samsung Electronics has expanded availability of its virtual assistant Bixby's voice feature to over 200 countries, including the UK, Australia, Canada, and South Africa, the company announced. While Bixby suffered a delayed rollout and only formally launched earlier this summer, the assistant is slated to roll out globally soon.

Bixby has a few great features but perhaps the most interesting is that it is contextually aware. With Spotify, Bixby users will be able to use voice commands to play/pause songs alongside other functions.

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Samsung is working on a smart speaker that will be launched "soon", the company's mobile chief told CNBC, which will pit it against the likes of Amazon, Apple, and Google, in the hotly-contested space.

Samsung plans to continue expanding Bixby's voice capabilities to additional countries, languages, devices, features and third-party applications.

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"In the future, Bixby will have the learning power to offer more intelligent and personalized interactions and seamless connections across more devices", he added. Although DJ Koh did not provide any details about the design and look of the smart speaker he did say it will be powered by Bixby. However, this is the first time when Samsung has outrightly confirmed the existence of such device and also confirmed its arrival.

Now that Koh has spilt the beans himself, it should be noted that Samsung is going to step into a market that is pre-dominated by Google and Amazon.

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Originally set to roll out in the USA and South Korea in the spring with the arrival of the Samsung Galaxy S8 and S8 Plus flagship phones, Bixby's arrival was delayed until July.