New Instagram test feature lets you share stories to Facebook

Posted September 08, 2017

The feature has been a hit on Instagram and has also seemingly managed to stunt Snapchat's user growth.

The Next Web's social media director Matt Navarra discovered that FInstagramis testing a new feature that allows users to share Instagram Stories to the main Facebook app. Navarra shared a couple of screenshots of how this will work on his Twitter page. The social media giant is always on the top and most people love it because it is a user friendly and versatile app.

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While a very large share of Twitter users (74%) get news on the site, its user base is significantly smaller than Facebook's or YouTube's, resulting in a smaller overall reach for news: 11% of USA adults get news on Twitter.

The Instagram test, which appears to be now live in at least Portugal, was first spotted on Twitter by The Next Web's Matt Navarra. "We have no other plans to share at this time", an Instagram spokesperson said in an official statement, as per Mashable. On Facebook, they'll look no different than typical Stories, as if they were created right inside the app, but users will know where it originated because each will have an "Instagram" mark under the user's name and photo.

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Facebook is, of course, well aware of this, so it's trying to give it a much needed boost by tying it in directly with Instagram. Perhaps when the company integrated the feature into Instagram then later ported it to Facebook, Messenger, and even WhatsApp, its hope was for everyone to start using it regardless from which app.

Ever since Facebook acquired Instagram in 2012, the two apps have mostly been kept separate, according to TechCrunch. At the same time, Facebook would score extra content, so permanently adding the feature world-wide seems like a no-lose situation.

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The Verge calls the test quite sad and desperate, as if Facebook is doing everything it can to goad audiences into using Stories on its own platform.