Google appeals $2.9 billion European Union antitrust fine

Posted September 12, 2017

But Google's "fix" - which turned search placements into a pay-to-play auction - appalled critics.

Google has already submitted a rough draft to regulators over changes it must make by September 28 to avoid further fines, which should include giving equal treatment to rivals.

Last week, EU officials said a plan that Google recently filed to comply with European regulations appeared to be a step "in the right direction".

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The fine was the largest penalty ever issued by the regulator, which also said the firm could face more fines if it continued its practices.

A spokesman then said that Google "respectfully disagreed" with the ruling.

Google confirmed the appeal but declined CNET's request for further comment.

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"What Google has done is illegal under EU antitrust rules", EU Commissioner Margrethe Vestager at the time. "And most importantly, it denied European consumers a genuine choice of services and the full benefits of innovation".

The EU Court of Justice (ECJ) ordered a lower tribunal last week to re-examine US chipmaker Intel's appeal against a 1.06 billion euro fine, a rare setback for the Commission.

Earlier last week, Europe's anti-trust chief Margrethe Vestager said Google's proposals to comply with the European Union order to modify its shopping service was pointed in the "right direction".

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Google may take confidence on an unexpected reversal for Brussels last week when the European court of justice ordered a lower tribunal to re-examine Intel's appeal against a €1.06bn fine, the previous record for an anti-trust case. The first relates to Android, its operating system on a smartphone, and the second AdSense, its advertising network.