Facebook acquires TBH, an anonymous teen compliment app

Posted October 18, 2017

Facebook acquired an app named tbh for an undisclosed amount on October 16, 2017. tbh, meaning to be honest, launched nine weeks ago and downloaded five million times.

Interestingly, Facebook chose to purchase, not copy the functions tbh, as it previously did with other "teenage" startups like Houseparty. The app works by allowing users to choose the school they attend, and then it prompts them with polls about their classmates with questions like "Who is most likely to be president?" or "Best person to go on a roadtrip with". Poll winners receive the poll results as compliments, consistent with the app's strapline: "See who likes you".

Last week, Facebook rolled out a new feature to make it easier for users to order meals from nearby restaurants and service providers without leaving the social network.

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"We wanted to create a community that made us feel happier and more confident about ourselves", the tbh's management team notes in a new blog post.

According to TechCrunch, the deal closed for less than a $100 million.

Facebook Inc. has proven again and again that it is willing to lay down some major cash to keep teens from migrating to competitors, from its $1 billion acquisition of Instagram to its $19 billion acquisition of WhatsApp.

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On its acquisition, tbh said, "We were compelled by the ways they could help us realize tbh's vision and bring it to more people". "We're impressed by the way tbh is doing this by using polling and messaging, and with Facebook's resources, tbh can continue to expand and build positive experiences", the company said.

The co-founders of this app will continuously working on the same app with the same name and there will be no changes to its original functionality and its user interface. This agreement will add one more app which focuses on teenagers and this will definitely give tough competition to the Snapchat users in future.

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