Micromax Launches Bharat-1 4G Feature Phone With BSNL At Rs 2200

Posted October 18, 2017

Micromax and state-run telecom operator BSNL launched on Tuesday a new 4G VoLTE feature phone, Bharat 1, priced at Rs 2,200.

"Both Micromax and BSNL have been working with the aim of bringing the next wave of unconnected users on the Internet".

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The 4G feature phone comes in a candy bar design with alpha numerical keypad.

BSNL will offer unlimited internet access, calling and SMS, along with free roaming, for a monthly recharge of Rs 97. With Reliance committed to deliver all the 6 million units it booked in just two and a half days for a phone that according to Mukesh Ambani costs "zero".

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Like the JioPhone, the Bharat 1 is 4G VoLTE enable, however BSNL does not offer 4G VoLTE services as of yet. The phone is powered by Qualcomm Snapdragon 205 processor and comes with 512 MB RAM alongside 4 GB internal storage. The phone packs a 2,000 mAh battery along with a 2.4-inch QVGA display. Since the Bharat 1 is targeted at the feature phone market, BSNL is going aggressive with the data plan. Bharat 1 also comes with the support for 22 different languages. Bharat-1 will be available in retail stores starting from this month's 20th. "We will now take this vision forward with Bharat 1 and create a compelling proposition for the users that is a first in the category". With the Bharat 1, both BSNL and Micromax are aiming to target India's 500 million plus population that is still aloof from the connected world. So, it is no surprise that the Bharat-1 costs only Rs 2,200.

At a media event, which saw Manoj Sinha, minister of communication and Aruna Sundararajan, Secretary to Ministry of Electronics and Information Technology of the Government of India deliver speeches, BSNL executives said they see the launch of Bharat-1 as an opportunity to grow its user base. "We are confident that Bharat 1 will help millions of users experience the data and calling experience like never before".

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Other features on the Bharat-1 include music/video player, FM Radio, Alphanumeric keypad, torchlight, a 3.5 mm headphone jack, internet browsing, ringtones, phone contact and much more.