Even more, he brought attention to Bellator MMA, UFC's chief rival. But after McGregor jumped into Ward's arms and knocked him over, Goddard, who officiated the match, attempted to eject McGregor, an unlicensed cornermen, from the cage.
McGregor then had to be restrained before he was escorted out and left the cage on his own. However, that fight was completely overshadowed by McGregor, who appeared cageside to shout instructions at his teammate along with fellow SBG man Artem Lobov. However, Goddard pulled McGregor off Ward.More news: Hope Solo accuses ex-FIFA president Sepp Blatter of sexual assault
Another video has surfaced on Twitter showing McGregor continuing his bad behaviour after the earlier incident. He leaped into the cage to celebrate but, for some reason, instead of simply cheering on his mate he started attacking the ref, Marc Goddard.
As Peter Carroll of MMAFighting.com notes, McGregor has a history with Goddard.More news: Former Yahoo CEO apologises for data breaches, blames Russians
While Conor McGregor's return to the Octagon remains unknown amid a one-year layoff, the UFC's lightweight champion continues to make headlines around the cage.
Given that McGregor has acted dramatically out of turn and given massive publicity to a competitor, UFC president Dana White's response is well worth looking out for.More news: Study shows sheep recognise human faces
UFC officials had yet to comment on McGregor's actions at the time of publication. He made his massively hyped professional boxing debut against Floyd Mayweather in August.