In addition to Black Friday, Cyber Monday is also a very important day, and not just for pure online players.
"There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail, and the fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and, when done right, profitable", said ShopperTrak Senior Director of Advisory Services Brian Field in a statement.
E-commerce giant Amazon gained 0.8 percent as data from Adobe Analytics showed online Black Friday sales rose almost 17 percent from previous year.
With more than $30 billion in sales so far this month, it's impossible to ignore the online shopping revolution.More news: Gary Cahill: Chelsea-Liverpool Draw Good for Manchester City
USA consumers kicked off the holiday shopping season with an online frenzy, breaking spending records over Thanksgiving and on Cyber Monday.
Yesterday, we looked at the online stats for London, the United Kingdom and Europe for Black Friday shopping, revealing that online sales were up 352% compared to an average Friday, and traffic was up 122%.
That's an increase of 16.9 percent from previous year, the company said. Total sales this year exceeded the indicators of last year nearly 18%.
About 69 percent of Americans, or 164 million people, intend to shop at some point during the five-day period from Thanksgiving to Cyber Monday, according to a survey released by the NRF.
Experts believe both days totals will fall once the weekend comes to an end and the public charges head-on into the brick and mortar Christmas shopping season. She says she started holiday shopping on Black Friday, but she likes to go to the mall to shop.More news: Tennessee reportedly close to hiring Greg Schiano as next football coach
Amazon has soared higher along with the increasing number of consumers moving to the convenience of online shopping and free shipping - a trend that has accelerated as more of the things we buy (music, movies, books, etc.) are now sold in digital formats.
"I like to see what I'm buying".
Macy's Facebook page Friday was riddled with complaints from shoppers who complained they could only pay in cash and the lines were long in the store.
Macy's CEO Jeff Gennette said customer counts are higher and business was better in the North and Northeast even with fewer promotions from a year ago.
"I'd much rather do online", Boyd said.More news: Hornets C Howard fined for obscene gesture