Black Friday Fatigue? 174 Million Americans Disagree

Posted November 30, 2017

Shopping is increasingly flowing online, with mobile devices becoming the preferred means of commerce. Multichannel shoppers spent about $49 more than those shopping only in-store, and $82 more than those shopping online.

He believes that contradicts the idea that online-only shoppers are the demise of retailing.

The sales data for traditional brick-and-mortar stores is still unavailable. Shay says, "Favorable weather conditions played a role". "It's a reflection of retail looking different every year". The firm measures 80 percent of online transactions from 100 major US retailers. The fact that so much shopping was done on Thanksgiving Day alone says a lot about society, and most of it was on mobile. "Soon there will be a place for it next to the napkins at Thanksgiving dinner".

"There is money moving from one day to another", said Tamara Gaffney, strategic insights engagement group director at Adobe. That made Monday the biggest online shopping day in USA history.

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In an interview with the Boston Globe last week, retail analyst Marshal Cohen described the state of pre- and post-Thanksgiving sales events like this: "It's no longer Black Friday".

RetailMeNot, Inc. estimates that approximately $4.4 billion in retailer sales were attributable to consumer transactions from paid digital offers in its marketplace in 2016, more than $600 million of which were attributable to its in-store solution. "Internet is where the growth is".

Americans spent $19.62 billion (U.S.) shopping online over the five days, about $2.6 billion more than they spent during the same period last year, according to Adobe Analytics, which has tracked online shopping for years.

Amazon accounted for half of the sales on Black Friday.

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The annual dip of 3.6% is a clear reaction to the impact of retailers spreading out offers over the week leading up to Black Friday, when footfall rose by 1.3% annually. Mobile wallets can help ease some of the friction associated with mobile buying by removing the need to manually fill out forms with payment information, making the checkout experience more convenient.

The survey showed that shoppers were in the mood to find great deals.

The National Retail Federation reported that 63 percent of smartphone owners used their mobile devices to make Christmas gift decisions and 29 percent used their phones to purchase items last weekend.

Shay said retailers have been planning their holiday strategies for the past 11 months, working out promotions with their suppliers in ways that preserve their margins while still giving customers what they want.

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It's far from surprising to hear TVs and computers got some of the deepest price cuts on both Black Friday and Cyber Monday, with the latter's best-selling electronics list toplined by devices like Google Chromecasts, Apple iPads, Samsung tablets, Apple AirPods, and Sony's PlayStation VR headset.