The world's largest Starbucks is opening in Shanghai and at almost 30,000 square feet, it looks like a castle.
The Seattle-based company is homing in on its fastest-growing market as it searches for ways to kick-start sluggish global sales after saturating the USA with lattes and cappuccinos.
Twin to the Seattle-based inaugural small-lot Reserve cafe, the new restaurant boasts Starbucks' first augmented reality experience.
Customers are able to watch the entire roasting process and it's interactive.More news: Northlake Mall lets special needs children meet Santa during closed hours
The Starbucks Foundation and Starbucks China plan to make charitable donations totaling about $20 million, or 132 million yuan, over the next five years to drive social impact in communities across China.
It is the second such high-end concept store opened by the coffee chain after the first opened in Seattle three years ago.
The experience also extends to Alibaba's online marketplace, Tmall, allowing customers to purchase Shanghai Roastery and Reserve branded merchandise and whole bean coffee for delivery directly to their homes, or to register for specially-curated coffee tasting experiences that can be enjoyed at the Starbucks Roastery in Shanghai.
Starbucks is looking to leverage its huge growth in China, which is now the brand's fastest growing market, where a new store opens every 15 hours.More news: How to Sign Your Child Up for Facebook's New 'Messenger Kids'
This includes over 600 stores in Shanghai - the largest number of stores in any city where Starbucks has a presence. (SBUX) said it will open its biggest location ever on Wednesday in the Chinese city of Shanghai.
One of the three coffee bars is 88 feet long. Thus, Starbucks envisages making mainland China a vital market by opening 5,000 cafes there by 2021.
But despite all of Shanghai Roastery's features, it's still a coffee shop at heart.
The Shanghai space also features a Starbuck's Teavana Bar, as well as coffee from Pu'er, a famous tea area in China's Yunnan province in the country's far southwest. Last quarter, China posted an 8 percent increase, compared with a 3 percent gain in the US, excluding impacts from Hurricanes Harvey and Irma. The world's largest Starbucks just opened in Shanghai, and holy freaking sh*t - it's fantastic. In the fiscal year 2017, Chinese sales grew by 7 percent, while global sales grew by 3 percent.More news: Ambassador Haley: US will utterly destroy North Korean regime in war