Apple buys Shazam, the music recognition app

Posted December 13, 2017

Apple finally acquired everyone's favorite music app Shazam on Monday, after reports of a deal negotiation surfaced last Friday.

'Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. Yes, you don't have to listen to the whole song, just take your cellphone to the audio clip and Shazam will automatically identifies the songs, movies, TV shows and commercials in just a couple of seconds.

Notably, Shazam had a post-money valuation in its last round of over $1 billion - a far cry from the roughly $400 million that is being paid by Apple. However, the company did confirm the acquisition and said it has big plans for this affair.

Apple buys Shazam, the music recognition app

Shazam's always had a hard time figuring out a viable business model, so the Apple takeover could be a blessing in disguise for the company.

So there are the primary reasons why Apple bought this music-recognition app.

So, locking in one of the key song-discovery services and potentially deepening the way Shazam ties into Apple's wider ecosystem has a certain logic.

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The acquisition makes ideal sense when you consider Shazam's talents, and Apple's focus on where to take technology next. It is now unknown what the company plans to do with Shazam, only telling BuzzFeed "we have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement".

Scan your eyes over Apple's just-published list of the year's most popular iPhone apps, and there's one notable omission: Shazam.

To let Siri replicate the trick or add innovations of its own, Apple might have felt it needed to bring Shazam in-house.

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Shazam only recently said it had become profitable thanks to advertising and to steering traffic to other sites such as Spotify and Apple Music. Apple has not revealed the details of how it is going to use Shazam's assets after the acquisition. "Today, it's used by hundreds of millions of people around the world, across multiple platforms".

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