While there are benefits to the new tool - seeing potentially problematic photos before they spread, being alerted when someone else attempts to use a photo of you as their own profile photo, or simply not missing memories of fun events - some Facebook users are undoubtedly going to be uncomfortable with Facebook taking this matter into its own hands.
These new additions expand on how Facebook already uses facial recognition, which is primarily through "tag suggestions" - a feature started in 2010 that suggests which of your friends should be tagged in photos that you upload to the site.
If you're in someone's profile photo which is always public, you'll always be notified. Facebook still respects the privacy settings of people posting photos, so you won't get a notification for photos when you're not in the audience.
He said the new feature give users more control by informing them when their photo has been posted.More news: Japan's Shinzo Abe Approves Ballistic Missile Defense Expansion
That, at least, is the worst-case scenario for Facebook's latest feature, which automatically notifies you if anyone uploads a photo that looks like you're in it.
Managing your identity on Facebook will soon be a bit easier thanks to facial recognition.More news: Pentagon had multi-million dollar secret UFO programme
Facebook's facial recognition works by analyzing the pixels in a photo you're tagged in and creating a string of numbers called a template to identify your face.
If you aren't in the audience, Candela says, you won't receive a notification. The new facial recognition features will be available in your settings soon, but not in Canada or the European Union where Facebook does not offer facial recognition.More news: Marvin Lewis, Bengals planning to mutually part ways
Facebook is also using facial recognition to create new tools for those with visual impairments. When photos and videos are uploaded to Facebook, they are compared to images in the template to determine if there is a match. That includes the United States but not Canada and Europe, where regulators have raised concerns about Facebook's existing facial recognition features and how the company complies with privacy laws. The post is titled: " Hard Questions: Should I Be Afraid of Face Recognition Technology? . We're doing this to prevent people from impersonating others on Facebook.