Jay-Z has mostly hung in the background in his previous music videos for 4:44, letting artists such as Lupita Nyong'o and Issa Rae take center stage. The rapper owns the subscription-based streaming service and tends to keep his family's work exclusive to it as a result.Something as huge as the "Family Feud" video, though? New York's God MC goes on to sit in the confessional booth with Queen B sitting on the opposite side.
The music video-directed by none other than Ava DuVernay, who's had experience directing rap films-tries to tie together a story about family that spans decades.More news: Democrat Doug Jones Officially Declared Winner Over Roy Moore
The song "Family Feud" is notable for the line "Yeah, I'll f*** up a good thing if you let me".
According to reports, the announcement came from Jay-Z himself and is expected to raise the hype for "4:44" as the new year approaches.More news: Southampton: Liverpool agree Virgil van Dijk signing
"I see you, I love you", the rapper said to Cruz before asking audience members to help Cruz make her way onto the stage. "So even with women, you gonna shut down emotionally, so you can't connect (because of the way you feel about yourself)".
He added, "In my case, like it's, it's deep".More news: Plane makes U-turn for carrying wrong passenger
Now the famous duo are mixing art and real-life once again - with the release of Jay-Z's latest chune, Family Feud.