Google Pay Brings Android Pay and Google Wallet Under A Single Branding

Posted January 11, 2018

Continuing with its policy of "fragmentation and consolidation", Google announced that it is merging Google Wallet, Android Pay and a myriad of other services under a single platform.

Pali Bhat, VP of product management, Payments at Google says that this new brand will save users' payment information in the Google Account for an easy checkout.

Initial partners for Google Pay include Airbnb, Dice, Fandango, HungryHouse and Instacart, with special discounts being offered to promote the launch when you buy something from Fandango, Insacart and B&H using use the new service.

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Google Pay definitely sounds better as a way to unite the company's payment solutions. Considering Android and Google's reach that number is expected to grow significantly.

Google says the initiative is meant to provide consumers with a consistent and simpler way to pay for purchases, whether online or on the high street. Android Pay was supposed to launch here at some point of time but then Google made a decision to launch a market-specific app called Tez here instead.

Google rebrands yet another service.

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Built on the government-supported Unified Payments Interface (UPI), Tez allows users to make payments straight from their bank accounts. Let us know by leaving your comments down below, or on Google+, Twitter, or Facebook. Unsurprisingly this has led to confusion and fragmentation.

Google Pay should make payments hassle-free in the West, although it looks like Google probably won't be bringing it to India anytime soon. Google Checkout was Google's PayPal competitor. However, I bet you'll continue seeing payment kiosks with the Android Pay branding on them for years to come.

"Google has explored various ways of enabling digital payments since 2011 when it first released Google Wallet", he said.

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