With the Havfrue cable, we see Google shake things up a bit.
"At Google, we have spent $30bn improving our infrastructure over three years, and we're not done yet". The current share price indicates that stock is 1.03% away from its one year high and is moving 39.23% ahead of its 52-week low.
Google said in 2019 it will be involved with the commissioning of three sub-sea cables: Curie, a private cable connecting Chile to Los Angeles; Havfrue, a consortium cable connecting the USA to Denmark and Ireland; and the Hong Kong-Guam Cable, connecting major subsea communication hubs in Asia. It said owning the cable will allow it to control the design and construction process, and technical specifications, and once it is deployed make routing decisions that optimize for latency and availability.More news: Man suffered heart attack after missile alert
Together with Indigo and other existing subsea systems, Google said that this particular cable creates multiple scalable, diverse paths to Australia, increasing the company's resilience in the Pacific.
"Overall, these investments mean faster and more reliable connectivity for all users and customers", a Google spokesperson told Mashable.
The cables will run thousands of miles, stretching from the U.S.to parts of Europe and South America.
Google has invested in 11 undersea cables to date, including the three announced this week.More news: The Pirates Have Traded Andrew McCutchen
Google parent Alphabet Inc. owns a massive network of fiber-optic cables and data centers built up over the past decade.
In total, Google will have installed seven new submarine cables in 2018 and 2019.
The Curie cable, named after scientist Marie curie, will make Google the first major non-telecom company to build a private intercontinental cable. TE has already begun scoping out the cable's potential route. This is a 2400 mile cable that will run from Hong Kong to Guam, according to a report in the Wall Street Journal. For the final cable, Google will be working with RTI-C and NEC, while it will also increase capacity at the new Hong Kong region.
The system now has a greater total capacity than any other undersea cable, Google SVP of Technical Infrastructure Urs Hölzle revealed in a blog post. Google is coming to you, and it's coming fast.More news: Thibaut Courtois: 'Fans booing does not help Chelsea players'