YouTube Cracking Down on Dangerous Laundry Pods Eating 'Challenge' Videos

Posted January 19, 2018

Maria Burnham, coordinator of health services for the St. Joseph School District, said none of the nurses in the school district have reported any cases of Tide Pod poisoning. But some of the challenges put teens in the hospital, and many otherwise smart young people can't resist the idea their video could go viral, even with obvious risks. "We work to quickly remove flagged videos that violate our policies", the spokesperson told HuffPost.

Eating Tide Pods was first discussed on in 2013 and YouTube of the first known instance of a teenager completing the Tide Pod Challenge in June 2014.

"Laundry pacs are made to clean clothes", Renck said.

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In the past, we've seen stories about the dangers of toddlers ingesting these laundry pods, but now teens are doing it and posting the videos online.

As the Tide Pod Challenge continues to sweep the internet, the detergent brand's social media team is taking matters into its own hands.

Tide pods are colourful laundry detergent capsules sold in the United States that resemble those marketed in Britain by companies including Persil and Aerial.

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Around the country, eateries have introduced limited-edition products inspired by the detergent pods that have swept across the internet as people mind-bogglingly choose to bite into them for social media clout. But YouTube is drawing the line at Tide Pod Challenge videos this week, anxious that people might actually poison themselves in the name of content.

There are enough thrill-seeking teens biting into the laundry detergent pods and recording themselves for posterity that the American Association of Poison Control Centers issued a warning Tuesday. The AAPCC warns that swallowing them could lead to seizures, pulmonary edema, respiratory arrest, coma or, in extreme cases, even death.

Responding to nationwide headlines about the Tide Pod Challenge, the company released a PSA video (above) featuring New England Patriots player, Rob Gronkowski. On social media, they're daring each other to bite into the laundry detergent.

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Joan McVoy, spokeswoman for the Nebraska Regional Poison Center, said her organization is "concerned about any edible products meant to look like a potentially toxic substance, since they can be particularly confusing to young children".