Amazon Prime's monthly subscription receives $2 price hike

Posted January 20, 2018

X The online retailer on Friday said it raised the monthly fee for Amazon Prime 18% to $12.99 from $10.99, meaning they'll pay $156 a year.

Existing Amazon Prime customers in America will see the price rise from February 18, but it kicks in from today for new members.

Amazon also said it would raise the price of its monthly Prime option for qualified students, who will see their fees go to $6.49 a month from $5.49.

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As CNET pointed out, the $99 per year rate ($49 per year for students) is staying the same, along with the price customers using government aid pay.

If you're already locked into Amazon's ecosystem, it's still a good deal with the free shipping and access to Prime Video, Music, et al. Monthly Prime members can now expect to see a almost 20% increase. We also continue to introduce popular and award-winning Prime Originals, like The Grand Tour, Sneaky Pete, and the Golden Globe-winning The Marvelous Mrs. Maisel - all included with Prime Video. It appears that Amazon would prefer its subscribers to be locked in to the annual subscription instead of paying per month.

The service got even more attractive back in 2016 when Amazon launched monthly subscription models for Prime and Prime Video. Amazon's monthly Prime price increase comes one day after the company announced the 20 finalists for its second corporate headquarters. In any event, the company appears a bit more eager to have those interested in Prime lay down $99 upfront.

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While Amazon has declined to say how many members it has, analysts estimate that it boasts nearly 90 million in the United States and has rapidly growing global numbers.

Prime membership is growing, though Amazon itself will only say that it has "millions" of customers.

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