"There's too much sensationalism, misinformation and polarization in the world today".
"We surveyed a diverse and representative sample of people using Facebook across the U.S. to gauge their familiarity with, and trust in, various different sources of news".
The change to the Facebook news feed comes as the online giant seeks to address charges that it has failed - along with Google and Twitter - to prevent the spread of bogus news, most strikingly ahead of the 2016 USA election.More news: Trump Is Now Claiming He Wants Immigrants To Come In From "Everywhere"
Facebook's CEO said the company wasn't "comfortable" deciding for itself whether a news outlet is reliable.
The change also comes on the heels of a major News Feed redesign, announced last week, in which Facebook said users would begin to see fewer posts from news organizations and brands in their scrolling feeds in favor of "meaningful" posts from friends and family. "This data will help to inform ranking in News Feed", he wrote. "It will only shift the balance of news you see towards sources that are determined to be trusted by the community".
Whose to decide what is high quality or trusted? "We just all need to make sure that the implementation delivers on the stated goals".
Starting Monday, the company will roll out more surveys to more users, asking them to share their thoughts on various media sources.More news: Hawaii mistakenly alerts residents of inbound ballistic missile
"We decided that having the community determine which sources are broadly trusted would be most objective", Zuckerberg wrote.
For the first change in the United States next week, publications deemed trustworthy by people using Facebook may see an increase in their distribution.
The social network has long struggled with fake or misleading news on its platform. This would be positive for consumers, as well as help to address "fake news" issues. Now Facebook wants to return to its social media roots and be all about individuals talking with each other.More news: Meteor 'footage' shared by Michigan police department is the best you'll see