WhatsApp launches its Business app for Android

Posted January 20, 2018

"Today we're launching WhatsApp Business - a free-to-download Android app for small businesses".

WhatsApp Business could be a big boon in developing nations, where more informal platforms, like WhatsApp, are used by small businesses to advertise, liaise and sell to customers.

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This exclusive app will have features like quick replies to provide fast answers to frequently asked questions, greeting messages and away messages to let them know that you are busy. Last year, the Facebook-owned messaging app hinted that its thrust towards business users by introducing verified business accounts, which sparked speculations that the company was planning a business version of the app. For example, businesses can know how numerous intended recipients read the bulk messages they sent. They can also send and receive messages with WhatsApp Business on their desktops. It is not yet available in India and will be made available in the coming weeks, according to a WhatsApp blog post.

Whatsapp has finally made Whatsapp Business official in the Play Store.

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It's been close to four months since WhatsApp announced to release its standalone business app for small and medium enterprises to communicate directly with their consumers. On the flip side, if you want to get in touch with a company, you needn't download anything - just message them through the regular WhatsApp. WhatsApp Business, however, is meant to open a new channel of communication between businesses and their customers.

WhatsApp Business is available for download today on Google Play in Indonesia, Italy, Mexico, the United Kingdom and the U.S. The app will roll out to other areas in the coming weeks. These new features are aimed to allow businesses to communicate with their customers in an easier way. With no plans to bring advertisements to WhatsApp, business subscriptions could be the ultimate way for Facebook to earn revenue from the app.

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WhatsApp has always been used as an unofficial communication platform for business users, an attractive proposition due to its ease of set up and end-to-end encryption, despite some missing enterprise features. It didn't say when we'll see an iOS version launch, but it seems safe to assume that we'll see it roll out shortly.