Burger King Just Made a Commercial About Net Neutrality...Using Whoppers?

Posted January 26, 2018

Yesterday, the world's fifth-largest fast-food chain released an explainer video on the pitfalls of net neutrality using its very own signature sandwich. In the ad, actors playing Burger King employees taunt customers by making them wait for absurd amounts of time to receive their food-unless they pay huge tolls to get it quickly.

Burger King might seem like an unlikely source for a pretty darn good net neutrality explainer, but their new video is just that.

Burger King's video is a dig at the FCC's move last month to end so-called net neutrality rules, which prevent internet service provides, like Comcast or Verizon, from blocking, slowing down or speeding up certain online content.

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The vote was led by FCC chairman Ajit Pai, who has received death threats for supporting the repeal of net neutrality rules.

A woman holds a "Save the Net" protest sign during a demonstration against the proposed repeal of net neutrality outside the Federal Communications Commission headquarters in Washington, DC on December 13, 2017. One previously upset man said that he "didn't think that ordering a Whopper would really open my eyes up to net neutrality". Last October, the fast food chain used burgers and hidden cameras for a weirdly moving anti-bullying PSA, and now they're busting out the Whopper again as an educational tool.

This is the concept Burger King taught a few infuriated customers who simply wanted a Whopper. Naturally, the customers are angry - Burger King claims those in the ad were real guests, though we're skeptical as to what that really means. "It's stupid but true".

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But at its heart, Burger King is serious about the issue, said the company's global chief marketing officer Fernando Machado in a statement.

This week, Montana became the first state to bar telecommunications companies from receiving state contracts if they interfere with internet traffic or favor higher-paying sites or apps.

The future of net neutrality is now in Congress' hands, it has the power to reverse the FCC's vote.

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