Samsung struggles to fend off twin attacks from Xiaomi and Jio

Posted January 26, 2018

Taking that statement on face value, it seems Samsung is selectively using the data to claim the top position in the Indian smartphone market which they seem to have lost to Xiaomi.

Xiaomi has managed to surpass Samsung, and become India's top smartphone manufacturer.

According to Canalys, Xiaomi shipped 8.2 million smartphones in India during the period between October and December past year (Q4 2017).

Xiaomi vs Samsung: According to Counterpoint Research and Canalys, Xiaomi is number smartphone vendor in India.

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Another reason why Xiaomi was able to topple Samsung was because it allowed its Indian unit the freedom to run the business locally, Canalys posited.

The partnership has been reported after Xiaomi India filed requests with the regulators to enter with more products in the Indian market.

Xiaomi has released a number of uncountable smartphones over the last eight quarters in Indian market offering a variety of smartphones for different types of people and their demands. Shipped phones could end up unsold, and sit in warehouses owned by carriers or retailers before they are shipped back to the manufacturer.

"The power struggle between Xiaomi and Samsung will continue well into 2018, as Samsung revamps its low-priced portfolio and fights to take back the aspirational status it once held in minds of Indian consumers", said Rushabh Doshi, Canalys Research Analyst, in a statement.

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"The competitive landscape has changed significantly in the a year ago, with the rise of brands such as Xiaomi, OPPO, VIVO in the smartphone segment and players such as Reliance Jio, Nokia HMD and iTel in the feature phone segment - all able to disrupt the market with high-quality and attractively-priced offerings".

A Samsung spokesperson added that the company was Indias Most Trusted Brand in 2017, making a quick recovery after the Galaxy Note7 incident pushed it down the ranks. The total smartphone shipments in the said quarter was under 30 million units. Earlier Xiaomi smartphones were available only online but for leveraging more markets, the company started selling their devices via retail stores which has paid off very well.

Canalys data suggests Xiaomi has shipped 8.2 million units in Q4, almost a million more than the 7.3 million Samsung managed in the same period.

In terms of feature phones, at the end of Q4, Reliance Jio's JioPhone captured a market share of 26% and is placed at the No.1 spot. "We owe our undisputed leadership to the love and trust of millions of our consumers in the country".

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This was a clear dig at Xiaomi who has been aggressive with their marketing as being the No. 1 smartphone player in the country for the past couple of months. This coup came in the quarter that ended in December 2017.