The Boring Company can't exactly pre-sell huge holes in the ground, or at least not as easily, but the merch market for the venture is hot, and clearly Musk intends to ride that Hyperloop all the way into the underground station.
Musk has confirmed that 4,000 Boring Co. flamethrowers are already sold. Musk did mention, however, that after the flamethrowers are sold out, The Boring Company Freezegun would be next. Thus, in a lot of ways, Elon Musk's flamethrower is really more similar to weed-killing torches like the Weed Dragon, which could be bought at hardware stores, than an actual flamethrower, such as the XM42-M, which can shoot flames up to 30 feet.
If the Twitter reactions are anything to go by, we'd say the lure is definitely working.More news: Prince Alwaleed freed: The end of Saudi's corruption crackdown?
This flamethrower fire sale (sorry) comes after the firm sold out its allotment of 20,000 hats.
Musk was recently selling Boring Company hats to "fans" and took things a step further in December when he promised to add flamethrowers to his merch range. On Christmas Eve, after selling said 50,000 hats, he tweeted that the flamethrowers were coming "soon!". Should you order one of these devices, you most likely will not be committing a crime.
He wrote on Twitter: "Obviously, a flamethrower is a super bad idea".
As well as the flamethrower, there was also the option to pick up an "overpriced" fire extinguisher for an extra $40, embossed with a "cool sticker".More news: Padmaavat box-office collection Day 2: Sanjay Leela Bhansali's film exceeds expectations
We also don't know what, exactly, happens when you actually click order and pay $500 plus tax and shipping.
The flamethrower is believed to be legal in the USA, as according to Musk, the Bureau of Alcohol, Tobacco and Firearms allows a weapon with a flame shorter than 10ft.
Accompanying the announcement was a number of Instagram posts from Musk, showing him menacingly chasing around a Boring Company cameraman, with the caption "I want to be clear that a flamethrower is a super awful idea".
Asked whether the Boring Company's new device was authentic or, in fact, some sort of early April Fools' Day joke, a company spokesman insisted that the device was no joke, according to the San Jose Mercury News.More news: Edgewood Management LLC Acquires 2491 Shares of Starbucks Co. (SBUX)