Sturridge will unlikely to stay in Liverpool this winter, even if a move to Italy collapses, with West Ham manager David Moyes eagerly waiting to bring him to London Stadium.
Daniel Sturridge has joined West Brom on a loan deal until the end of the season.More news: Pistons rumors: Lakers offered Jordan Clarkson for Avery Bradley
Newcastle will have to pay a loan fee of about £1.5 million and cover the player's wages of about £120,000-a-week for the remainder of the season.
But despite being expected to travel up to Newcastle for talks and to seal the move on Monday, he instead headed to the Hawthorns to seal a move to West Brom.
Newcastle submitted two offers for the Denmark global but Feyenoord are refusing to lower their £20m asking price.More news: Australia Face NZ or Canada in Sydney 7s
However a move for the England global has proved hard due to Liverpool's £30m valuation of the player, which thanks to those aforementioned injuries is putting many clubs off.
However, West Brom have emerged as favourites for the 28-year-old, who is looking to play regular football away from Anfield between now and the summer's World Cup finals.
Meanwhile, Leicester do not want to allow forward Islam Slimani to leave on loan to another Premier League club, although Newcastle could be forced to put together a package which might appeal to the Foxes.More news: President Moon congratulates tennis sensation Chung Hyeon