Akshay Kumar aims to bust period taboo with #PadManChallenge campaign

Posted February 04, 2018

Aamir Khan not only took part in this awareness initiative but also passed on the challenge to other big names of Bollywood industry. From Aamir Khan to Alia Bhatt, Shabana Azmi to Twinkle Khanna, a number of actors took the challenge up along with the core team of Padman, comprising Arunachalam Muruganantham, Akshay Kumar, Radhika Apte and Sonam Kapoor.

She further challenged actresses Bipasha Basu, Huma Qureshi and designer Masaba Mantena.

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After the Ice Bucket, Mannequin Challenge and India's own "Beet pe Booti" challenge, here comes another video sharing challenge from the B-town.

Aamir wrote, "Thank you @mrsfunnybones, Yes, that's a Pad in my hand & there's nothing to be ashamed about".

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In a tweet, Akshay himself posted a picture and nominated Alia, Deepika Padukone and Virat Kohli to take up the challenge.

In the challenge, one has to click a photo with a sanitary pad and share it on social media and tag other people who you want to take up the challenge next.

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Aamir Khan who is now dawning the "Thugs of Hindustan" look, took to social media and shared a picture completing the "Pad Man" challenge on Friday. Produced by Twinkle Khanna and directed by R Balki with Akshay Kumar, Sonam Kapoor and Radhika Apte in the lead roles, the film is all set to release on February 9. The film is based on the inspiring real life story of Arunachalam Muruganantham, who is credited to have invented low cost sanitary pads for the women of his village.