Alexa Outage Brings Super Bowl Commercial to Life, Nearly

Posted March 03, 2018

According to the report, Amazon's team never pointed fingers at company CEO Jeff Bezos, but Nest employees reportedly ended the call under the impression that the decision came from Bezos.

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The virtual assistant has also been making predictions ahead of this year's ceremony, and also has Alexa Skills available - which can be used to discuss the awards or take part in trivia quizzes on the event.

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A regional outage impacting Amazon's AWS Services has led to Alexa becoming unresponsive on Echo products and other devices that support the digital assistant. It would ideally have an understanding of Japanese culture as well and would incorporate that knowledge into its translations.

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The outage has evoked comparisons Amazon's Super Bowl ad in which the digital assistant looses its voice and is replaced by less-than-helpful celebrities. In 2017, Google boasted that the Pixel Buds ($159 ) were able to perform accurate real-time translation on the go, but the feature was not well received. Alexa can already translate in several different languages, such as Spanish, German, French, and Italian, but the goal here is to turn the multilingual assistant into a real-time translator that can help in nearly any situation. Whether traveling for business, family, or pleasure, Alexa could let you know who to speak to, what is most appropriate to say, and how to say it - all in real time. If Amazon is able to bring that to Alexa, its translation feature may become more useful in real-time moments, as pointed out by Mashable. Alexa may also, in the future, translate multiple speakers talking in different languages at the same time.