Apple plans to develop high-end headphones

Posted March 06, 2018

Apple's success with AirPods has given the Cupertino tech giant confidence to begin expanding its headphone product line.

People close to this knowledge have stated that Apple is reportedly going to be launching the pair of premium headphones this year, but there are lots of development challenges the company is going to be facing.

Apple headphones high-end audio segment Apple AirPods Beats wireless headphones Apple HomePod wireless pairing Apple Other Products segment iTunes store Bose iPods Sennheiser

Much like the HomePod, the development of Apple's over-ear headset has been an on-again, off-again affair over the past year. The HomePod's sound won glowing reviews this year and Apple is already preparing other audio accessories like upgrades to AirPods that add water-resistance and a new wireless chip that enables "Hey Siri" voice activation. Sources say there have been multiple redesigns and note it's possible Apple could change the design again or even scrap the project altogether.

A pair of wireless headphones, to rival those produced by Bose, Sennheiser, and Beats itself, seems like a logical step for Apple. This is normal Apple behavior, so it's not really surprising to hear they'll be expensive. Because Beats sell at a broader price range from $100 to $350, the new Apple headphones may not cannibalize Beats' margins, according to Bloomberg.

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Apple previously discarded the Beats Music streaming name when it launched Apple Music in 2015. AirPods have been tricky to assemble and use unusual design tricks, likely making them expensive to produce.

Currently, the headphones are set to target the high-end of the market.

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Pricing will be key for the new Apple headphones. Beats headphones, along with AirPods, have also helped Apple dominate the headphone market.

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