Google's Instant Games lets you try Android titles before you buy

Posted March 20, 2018

Google on Monday rolled out Google Play Instant in its Google Play store. Some games that now support Play Instant include Clash Royale, Words with Friends 2, Bubble Witch 3 Saga and Panda Pop, as well as a few other titles from Playtika, Jam City, MZ, and Hothead. With Instant Games, when you click over to a game's profile in the Google Play Store, there's a "try now" button that puts you right in the game's full, native experience quickly.

Discovering and trying Google Play Instant titles in the Play Store. The Android OS and Google Play connect millions of consumers to new mobile games every year. Things would only get worse if you didn't like how the game played after committing to a near two-gigabyte download.

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In the near future, we're hoping it'll be so extremely simple for developers, they'll all automatically join in on the Instant Gameplay fun. If it spots a landmark, like a building or a store, it will offer up further details usually found on a card brought up in regular Google searches, including opening hours and a brief description of the structure. Naturally, the Arcade section of the app will host instant games so users can jump right into a game. Just tap the "Install now!" button to install the game.

The announcement about Google Play Instant was made in conjunction with the Game Developers Conference 2018, which also included a number of other announcements. We suspect you can turn them off if you want.

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If Google can serve up game trials instantly, what app trial can't it provide to Android users?

Not all games can be played instantly without downloading them, but there are a few titles with this feature already available. For starters, the available stable of games at the outset consists of only six; Clash Royale, Words With Friends 2, Solitaire, Bubble Witch Saga 3, Mighty Battles, and Final Fantasy XV: A New Empire. Google plans to invite additional developers into the closed beta program over time. New tags like "New" or "Action" make it easier to find a particular type of game.

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