Amazon Increases Prime Membership Price In US To $119 From $99

Posted April 27, 2018

Third-party sellers are a beneficiary of Amazon's strong quarter. Starting May 11, a Prime membership will cost $119, which is $20 increase from the current $99. A similar price rise in the United Kingdom would see the service increase to £99 from £79 a year. Starting May 11, customers will pay twenty bucks extra per year, the same amount Amazon previously increased its original $79 Dollars price.

CNBC speculates that the real reason for the rise in the Prime membership's monthly and yearly renewals has everything to do with more expensive media costs.

The company recently disclosed for the first time that it had more than 100 million paid Prime members worldwide, who get faster shipping and other perks.

In an earnings call on Thursday, Amazon announced it will increase the price of Amazon Prime to $119 beginning on May 11 for new subscribers.

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Amazon Prime subscriptions will increase in price from the middle of next month, Amazon has confirmed.

The research firm eMarketer said online commerce represents about 60% of Amazon's business but that it also will generate $3.37 billion in global advertising this year.

AWS, the company's cloud services division, outpaced Amazon.com's overall growth with $5.4bn in revenue, up 49 per cent from the $3.7bn reported for the year-ago quarter. It acquired Whole Foods Market for US$13.7 billion past year to help it send groceries to shoppers' doorsteps.

Twitch Prime - Free game content every month, member exclusive discount on new release video games and loads more. Its Kindle e-readers, for instance, are sold "at-cost", meaning Amazon does make a significant profit off the sale of those devices.

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"[Amazon Web Services] had the unusual advantage of a seven-year head start before facing like-minded competition, and the team has never slowed down", Bezos said in a statement.

Seemingly jealous of his ever-increasing wealth, Trump tweeted: "If @amazon ever had to pay fair taxes, its stock would crash and it would crumble like a paper bag".

Inc. has been silent about the attacks from Trump, and executives in a call with investors Thursday did not mention the president.

The former comment refers to Amazon's tax practices, which have been slammed both in the United States and the EU.

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