Microsoft Making Cheaper Surface Tablet To Compete With Apple's iPad

Posted May 17, 2018

Microsoft is reportedly working on a low-priced Surface tablet, created to compete with Apple's all-conquering iPad, according to reports. The purported device will run Windows, but the real news here is the expected price: around $400. The new tablets will also supposedly be the first Surface devices to sport USB Type-C port, and those universal connectors will be used for charging instead of the proprietary Surface Pro power connector.

On a positive note, the changes are said to enable the Surface to drop in both weight and pricing.

The new line will be part of a growing ecosystem of Microsoft hardware products that, beyond the tablets, includes the Surface Laptop, Surface Book laptop with a detachable screen, and the Surface Studio desktop computer. Is getting Windows into more classrooms worth the Surface name being associated with a line of underpowered tablets?

More news: Kristen goes barefoot at Cannes

Bloomberg goes on to state that the new Surface will be 20 percent lighter than the current Pro, and that along with this weight reduction, comes an additional four hours of battery life.

If not, we'll just keep laughing at Microsoft's Surface team who can't get any traction with their hardware against Apple's line-up no matter how excited Microsoft's Panos Panay gets or that he wears that Moses himself makes their tablets on Mount Sinai. Why is Microsoft trying again, after its failure and subsequent $900 million write-down with Surface RT devices, to attack the low-end PC/tablet market?

Peter Wootton, a spokesman for Redmond, Washington-based Microsoft, declined to comment. In 2012, the original Surface RT retailed for $499 but failed to resonate with customers. According to market researcher IDC, Microsoft sold nearly 725,000 tablets in the first quarter of 2018, up 1.8 percent from a year earlier.

More news: Victor Hedman: Comes up big in Game 3 win

Alongside the devices, Microsoft plans to launch a cheaper keyboard cover, stylus and mouse - the current package costs $160.

The sixth generation iPad starts at $329. Being that Qualcomm is behind this initiative, I'm sure that Apple is already working on a next-gen iPad Pro that will maintain their market lead. The company stopped making it at the end of 2016.

More news: 'Herbert Chapman smiled at me' - Wenger savours farewell match at Huddersfield