Amazon Signs With Premier League To Broadcast Pro Soccer Games

Posted June 08, 2018

The League has now completed the sale of the remaining two United Kingdom live rights packages, one to BT Sport and the other to Amazon.

Amazon will show two full rounds of matches per season, comprising 20 games, for three years starting in 2019, the Premier League said in a statement Thursday.

Sky Sports and BT Sport purchased 160 matches per season for approximately £4.5 billion earlier in the year, meaning that two packages remained unsold until this week, with one being midweek and the other being Bank Holiday fixtures.

BT initially said it had paid £90m for its final package, taking their total spend to £975m over three seasons, though that information was later removed from its website. The only problem is that most of those companies failed to take the Premier League's bait.

"The Premier League is the most-watched sports league in the world", said Jay Marine, vice president of Prime Video in Europe.

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Amazon becomes first tech company to win rights to show Premier League games in the UK. Amazon also bought exclusive rights to show the US Open tennis tournament in Britain, as well as the men's ATP World Tour.

The good news for UK Prime members?

Amazon will make the Premier League available to Amazon Prime members.

Pescatore added that the award was "great news for BT, with its TV platform the only place where users can watch all the Premier League matches from 2019, thanks to its content relationships with Amazon and Sky - for Now TV".

"Sky and BT are established Premier League partners and provide first-rate coverage of the competition through their live-match broadcasts and comprehensive programming".

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The soccer move is Amazon's biggest play yet as it moves into sports, differentiating itself from streaming rival Netflix in the process.

Amazon will have so-called weaker matches than those that will air on TV.

With that, consumers also get online streaming access to its video channel, among numerous perks, such as streaming music and free shipping.

Following confirmation of the Amazon deal, the Premier League have been criticised on social media for adding a third network to their list of television subscribers, with fans now being asked to pay approaching €100-a-month to watch all live matches.

For customers it means an additional subscription should they want to consume everything. Sky, in particular, will be watching their subscription numbers closely.

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