The company has officially launched IGTV, a new way for Instagram users to create YouTube-like channels that host longer videos within Instagram. While there's a stand-alone IGTV app, you'll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start. This will let users upload videos that are up to one-hour long - a huge difference from its incumbent 1 minute-limit.
When users open the app, IGTV starts playing immediately. When users log in, it will immediately start playing vertical videos from the people they follow.
Reaction has started to pool in post-IGTV announcement.More news: France secure a place in last 16, Peru win hearts
Instagram's latest idea allows videos to be viewed vertically in full-screen mode. The photo and video-sharing platform has added 200 million users since September of previous year, which in itself was a growth of 200m users on the same time in 2016. So IGTV features can also be accessed on the standard Instagram mobile app. You can also tap Search IGTV and enter a few words to find IGTV creator channels to follow.
The report says that Instagram isn't looking for content that is "too polished" in the traditional TV show mould, but rather hoping that new-style Internet creators will set a more modern tone. In a similar layout to Google-owned YouTube, IGTV will also include channels made by video creators.
During its event this afternoon, Instagram brought on stage content creator Lele Pons, who now has more than 25.1 million followers on the platform, to talk about a new cooking show she's planning for IGTV.More news: Merkel, allies avert collision for now in German migrant row
What makes this app different than Youtube is the native support for vertical videos as opposed to landscape video. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day.
And lest we forget the biggest Instagram controversy of 2018 - when the Instagram GIF feature was introduced, and then taken away, and then brought back.
The number highlights the surging growth of the Facebook-owned social network which allows users to share photos and video. With that said, I also enjoy watching content on Twitch. IGTV videos are full screen and vertical.More news: Salah scores but Egypt suffer Russian Federation defeat
Many social influencers have already uploaded to IGTV to get a feel for the new feature.