Belgium took a 1-0 lead over England Thurday on a stellar goal from Adnan Januzaj, in a game neither team was particularly interested in winning.
Michy Batshuayi went in for a victory kick to celebrate Belgium's goal, but instead the ball bounced off the goal post and hit him straight on.
Quite brilliantly, the man himself even had the good humour to tweet about it just minutes after full-time.
He did not appear to be injured, though his pride may have been hurt.More news: Trump says he'll name high court pick on July 9
Not surprisingly, Twitter found the moment hysterical, and provided their own commentary on the gaffe.
Fortunately, Batshuayi among many others managed to see the amusing side of his most unfortunate goal celebration.
"Ahahha I knew I would be [expletive] the minute I come to my mentions", Batshuayi tweeted.
The Belgian striker looked briefly annoyed at the moment, which sent fans on Twitter insane, but following the game the social media guru laughed at himself for the unfortunate event.More news: Spurs 'Ready' to Move on from Kawhi Leonard
Adnan Januzaj opened the scoring for the Belgians with a handsome curling shot.
He later said "Fortnite celebrations [are] so overrated", so he wanted to "create something new".
And another said: "You brought joy to us fans bored watching the game".More news: James Harden wins his first NBA Most Valuable Player award