He stirred a national controversy by taking a knee while the anthem was played before games during the NFL's 2016 season to draw attention to police killings of black men and other issues. "Even if it means sacrificing everything".
"We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward", said Gino Fisanotti, a Nike vice president of brand for North America, according to ESPN, which first reported Nike's decision to use Kaepernick as part of the ad campaign.
The ad dropped on social media today with a photo of Kaepernick and the text, "Believe in something".More news: Klobuchar says Kavanaugh’s confirmation is not normal
As the positive reactions focused on Kaepernick's decision to opt out of his contract with the Niners in March 2017 to continue his fight against social injustice in the USA, critics pondered if the 30-year-old free agent really had to "sacrifice" anything, especially given the newly-obtained publicity and an ad contract with Nike. The company had not used him in the past two years.
That policy has yet to go into effect as negotiations between the league and the players' union over the policy continue.
Kaepernick's lawyer Mark Geragos tweeted a picture last Thursday of a ruling by arbitrator Stephen B. Burbank.More news: New Pakistan PM to Skip UN General Assembly to Focus on Economy
Several players raised their fists, kneeled or stayed off the field at preseason games over the past several weeks.
It's clear that this move is a risky business move by Nike since Kaepernick has collected his fair share of haters after his kneeling. He has not been on a roster since 2017. They provide the official jerseys for the league that Kaepernick is trying to beat in a collusion case.More news: Roxanne Pallett has left the 'Celebrity Big Brother' house