NFL Backs Nike’s Colin Kaepernick Ad

Posted September 05, 2018

The former San Francisco 49ers quarterback has become one of the most talked-about figures in sport in the U.S., since he became the first NFL player to kneel during the national anthem as a protest against injustice in the country. "Believe in something. Even if it means sacrificing everything", the ad strikingly notes along with a portrait of Kaepernick staring into the camera.

Kaepernick is best known as the first NFL player to kneel during the pre-match national anthem as a protest against racism, a campaign initially shunned by brands fearful of being seen to take sides.

Dallas Cowboys owner Jerry Jones has made no secret of his opposition to the social justice protests during the national anthem. He has since become an ardent supporter of racial injustice and the treatment of people of color by police authorities.

Nike's Colin Kaepernick ad is sparking threats of boycott, with critics saying they'll be shopping for shoes from New Balance, Under Armour, or Adidas instead.

Athletes including LeBron James and Kevin Durant showed support, posting images of Kaepernick's ad on their Instagram profiles.

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Nike signed Kaepernick to an endorsement deal in 2011 and has maintained that contract since then, ESPN reported.

The practice of kneeling during the anthem proved divisive previous year, however, with Trump characterizing it as disrespectful to the United States flag and military.

The Twitter user ArtenenAeolus shared a video, since deleted, of a man burning some Nike products.

The Nike slogan, "Just do it", is written underneath.

President Donald Trump has been persistently critical of National Football League players protesting during the anthem, a movement Kaepernick started.

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Even former Iranian President Mahmoud Ahmadinejad weighed in, tweeting: "The #NFL season will start this week, unfortunately once again @Kaepernick7 is not on a NFL roster".

There was, of course, widespread support also for the company and Kaepernick, not least from fellow Nike athlete Serena Williams.

Donald Trump is the most dishonest president in American history 95 percent of the time.

Nike's campaign also features New York Giants wide receiver Odell Beckham Jr. and Shaquem Griffin, a rookie linebacker for the Seattle Seahawks whose left hand was amputated when he was a child.

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