The former San Francisco 49ers quarterback has become one of the most talked-about figures in sport in the U.S., since he became the first NFL player to kneel during the national anthem as a protest against injustice in the country. "Believe in something. Even if it means sacrificing everything", the ad strikingly notes along with a portrait of Kaepernick staring into the camera.
Dallas Cowboys owner Jerry Jones has made no secret of his opposition to the social justice protests during the national anthem. He has since become an ardent supporter of racial injustice and the treatment of people of color by police authorities.
Athletes including LeBron James and Kevin Durant showed support, posting images of Kaepernick's ad on their Instagram profiles.More news: Italian GP: Hamilton denies Ferrari a home win; Lance Stroll 10th
The practice of kneeling during the anthem proved divisive previous year, however, with Trump characterizing it as disrespectful to the United States flag and military.
The Nike slogan, "Just do it", is written underneath.
President Donald Trump has been persistently critical of National Football League players protesting during the anthem, a movement Kaepernick started.More news: China meeting its African colonies
There was, of course, widespread support also for the company and Kaepernick, not least from fellow Nike athlete Serena Williams.
Donald Trump is the most dishonest president in American history 95 percent of the time.
Nike's campaign also features New York Giants wide receiver Odell Beckham Jr. and Shaquem Griffin, a rookie linebacker for the Seattle Seahawks whose left hand was amputated when he was a child.More news: Saban called ESPN's Maria Taylor to apologize after interview