Maravilla then managed to track down a McDonald's uniform shirt at Goodwill - a steal at less than $7 - and doctored up a fake ID badge that made it appear to anyone asking questions that he was Jeff Bergara, a McDonald's Regional Interior Coordinator.
"I noticed there was a blank wall at McDonald's so I decided to make this fake poster of me and my friend". And hopefully one day I could see someone like me on the big screen.
With the help of a couple of friends, the mission was complete and now nearly two months later, the poster is STILL UP.
So Maravilla and Toledo came up with a plan.More news: Airstrike near United States base in southeastern Syria kills 8 pro-Assad fighters
Since the poster has been up for 51 days, Maravilla said he hopes the chain would ask them to be representative models.
On Sunday night, Maravilla tweeted about the prank and in 24 hours, it had gone viral with more than 100,000 retweets and 400,000 likes.
They found a "natural environment" that looked similar to the locations used for the existing photos, and took a picture similar to the ones they had seen inside the restaurant.
What the future holds for the poster is a question only McDonald's can answer.More news: US Open at a glance -- day 6
On a YouTube video Maravilla posted in August after he first carried out the prank, he explained a little more about the motivation behind it.
Jehv Maravilla was one of the friends. He told USA Today: "Like, for Asian men".
'They had other races, but no Asians so we felt like it was our duty to put ourselves up there, ' Maravilla said.
Maravilla hopes maybe he'll have a future in modeling for McDonald's campaigns. It was unclear whether McDonald's knew the poster's origins or if the eatery would allow it to remain. "I hope this can open the eyes to not just McDonald's, but other major companies can embrace different ethnicities", Maravilla told CNN.More news: New Pakistan PM to Skip UN General Assembly to Focus on Economy
McDonald's Franchisee Mariselle Quijano said in a statement to InsideEdition.com: "We take pride in highlighting diversity in every aspect of our restaurants".