CEO Tim Cook showed off the Apple XS, which has a bigger screen than the one on last year's dramatically designed model, the iPhone X. It'll cost about $1,000. You will be able to buy the new Apple Watch in gold stainless steel along with silver and space black stainless steel models.
A 6.1-inch LCD display is used on this device - which Apple says is the "most advanced" LCD display ever.
Apart from its screen specifications, the iPhone XR also uses the new A12 Bionic processor that the XS and XS Max also use, which boasts more cores and faster speeds than previous models. Notably, to increase its appeal, Apple is making the iPhone XR available in six different colours: Red, Yellow, White, Coral, Black and Blue.More news: Millions prepare for potentially catastrophic Hurricane Florence
Amongst its many marvels of modern digital communication was the iPhone XR, a model that is bigger and cheaper than iPhone X. The starting price for the iPhone XR is $749.
Apple Inc took the wraps off a renewed iPhone strategy on Wednesday, debuting a trio of phones that aim to spread the company's latest technology to a broader audience. It's also updating the portrait mode feature so users can fine-tune each image.
Though the new model doesn't feature 3D Touch, Apple has packed in an alternative called Haptic Touch, which provides haptic feedback when the user presses on the display.
Apart from the new display size and panels on the new iPhone Xs and Xs Max, the new devices come equipped with the A12 Bionic chipset. The iPhone Xs Max is similar in size to the iPhone 8 Plus, but with a larger display. With the new A12 Bionic, new GPU, and Neural Engine Apple says this phone is flawless for mobile gaming.More news: High turnout expected in Swedish election
'The iPhone Xs Max price reflects the name.,' Twitter user @juhasaarinen wrote.
The iPhone XS comes with a price tag of $999 for the 64GB variant, $1,149 for the 256GB variant, and $1,349 for 512GB.
Now, with just hours to go, pictures have emerged on Chinese social media of a seemingly finished iPhone XS unit.
The camera on the iPhone XR has had one hell of a shakeup; there's a single camera system, which the company assures is the "best ever". The sensor is the same found on the iPhone Xs and Xs Max.More news: Gary Neville: 'Harry Kane should have been rested'
The iPhone XR will be available for pre-order on October 19, with devices going on sale one week later on October 26. Both the new iPhones will be succeeding the existing iPhone X. Apple says the camera along with smarter AI-based algorithms can deliver better imaging capabilities than the iPhone 8.