The Google Play Movies and TV app on 4K Samsung Smart TVs will now also stream 4K content. Yes, even if you purchased the title in SD or HD, you will be eligible to stream it in 4K after the upgrade.
The average price of 4K films on Google Play is now lower than before.More news: Apple And Samsung Have Been Fined For Intentionally Slowing Down Phones
This is all exciting news for anyone with a 4K TV.
If you've ever bought a movie on Google Play and chose to save a few bucks by buying it in standard definition, you might've just lucked out. Once upgraded, you'll be notified within the app the next time you open it.
Following in the footsteps of Apple, Google has announced it's beginning to upgrade users' movies within Play Movies to 4K resolution for free.More news: If Madrid sack Lopetegui they should sack us all, says Isco
We think watching in 4K should be a no brainer, so we're continuously working to make that a reality.
In addition, 4K playback support has also been expanded to cover more smart TV models.
Google also cut the price of 4K movies to be in line with HD pricing on many titles.More news: New 'Halloween' Has A Record Breaking Opening Weekend
Google has likewise disclosed that it won't charge the users additional for its 4K motion pictures any longer - they'll now cost the equivalent as their HD form on the stage. Speaking of which, it has updated the Play Movies & TV app found on televisions made by Samsung, LG and Vizio. "And it doesn't stop here, we'll continue to make improvements so you can sit back, relax and enjoy your favorite movies, whenever and wherever", added Serridge.