Though Xinhua presents the avatars as independently learning from "live broadcasting videos", the avatars do not appear to rely on true artificial intelligence, as they simply read text written by humans.
It is reported that this technology is different from using a three-dimensional digital model of a person.
Personality is a big part of what makes news anchors successful and why people tune in to watch them, at least here in the United States.
The AI anchors, developed by the state news agency Xinhua and the tech firm Sogou Inc, were on display at the World Internet Conference in the eastern Chinese town of Wuzhen, drawing in curious passers-by.More news: Meghan Markle apparently raised eyebrows during her outing with the Queen
One of the AI presenters was modeled after real anchor Qiu Hao, who presents the Chinese version of the news, while the one that presents the English version was modeled after news anchor Zhang Zhao.
"I will work tirelessly to keep you informed, as the text will be entered into my database without interruption".
However, the facial movements of both AI anchors look unnatural and can cause them to fall into the "uncanny valley".More news: California wildfires force Kim Kardashian, Alyssa Milano, more to evacuate homes
The company said the aim of introducing AI anchors is to reduce news production costs and enable it to create quick videos during breaking news.
Xinhua developed and built a robot anchor with the search engine Sogou.com and had also posted two more reports from the Artificial Intelligence broadcaster on its Social media Twitter news feed.
But some experts are skeptical about the kind of news-watching experience an AI news anchor offers.More news: Camp Fire Closes Schools In Butte County On Friday
The news is amusing some actual news presenters - BBC's Simon McCoy burst out laughing while reading that Xinhua claimed its AI anchor was just as natural as a human one.