Apple plans new iPhone lineup despite sales worries

Posted January 12, 2019

One of the new handsets will be a successor to the struggling iPhone XR, the entry-level device Apple introduced in 2018 with an LCD screen.

Several Chinese electronics retailers including Alibaba-backed Suning and JD.com have slashed iPhone prices this week, after Apple recently blamed poor sales of the smartphone in the country for a rare revenue warning. However, much of what has appeared in WSJ is interesting and can not be just overlooked.

It's important to clarify that at this point in the production timeline, Apple likely already can not change major features for the 2019 models, but the phones are still not finalized by any means, so other changes are possible.

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Apple's purported focus on cameras shows that it wants to keep the iPhone competitive with rival smartphones that heavily emphasize the importance of photography chops.

The XR has struggled to take off since it was launched in October a year ago. "Beefing up functional value, like expanding camera features, isn't attractive because everyone else is doing the exact same thing".

We still have a long way to go before the next-gen iPhones arrive, but it makes sense that Apple will focus on the cameras in the iPhone 11 generation.

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Apple launched its newest iPhones back in September previous year.

"We think the three new iPhones in 2H19F will likely have the same form factors (body size and displays) as the 2H18 iPhone XR, XS, and XS Max, with some added AR [augmented reality]-related features", Lee wrote in a research note.

This isn't the first time we've heard rumours that the company plans to release a triple-camera iPhone.

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The Journal reported that three more new iPhones are due this fall that could include upgraded cameras that bring them better in line with some competitors' products. "Or, Apple might be under pressure to clean out its stock of iPhones", he said.