Bud Light's corn syrup Super Bowl ad prompts response from competition

Posted February 05, 2019

As if it weren't clear already, the ad ends with the line, "Bud Light, brewed with no corn syrup". Added to the beer brewing process, corn syrup is eaten by yeast, turning the sugars into alcohol, according to Kaylyn Kirkpatrick, a brewing extension associate at Cornell University working in the department of food sciences.

The spots trolled rival brands that use corn syrup. The trade war with China put a 25% tariff on USA corn exports - which has left many farmers across the country unable to sell their corn for a fair price.

Bud Light uses rice instead of corn syrup in its fermenting process, but does it matter what type of starch or sweetener is used?

More news: 'SpongeBob SquarePants' Fans Fix Super Bowl Halftime Show By Adding "Sweet Victory"

"Bud Light's Super Bowl commercials are only meant to point out a key difference in Bud Light from some other light beers", it said in a statement.

The best-selling beer in the USA ran a medieval-themed Super Bowl ad on Sunday night that mocked rivals Miller Lite and Coors Light for using the sweetener.

When Bud Light unveiled the new ingredients label, which will be seen on its cartons starting this month, Bud Light Vice President, Marketing Andy Goeler told Marketing Daily: "As the leading brand in the category, we believe increasing on-pack transparency will benefit the entire beer category and provide our consumers with the information they expect to see". They made a decision to call up Bud Light and its agency Wieden+Kennedy New York.

More news: Eagles expected to exercise Foles' $20M option to facilitate trade

Bud Light parent company Anheuser-Busch makes other beers that list corn syrup as an ingredient.

Much of the reaction on social media to the Bud Light ads suggests most people didn't know beer contained corn syrup at all.

In addition to the corn syrup ad, another Anheuser-Busch commercial Sunday night portrayed a dog perched atop a Budweiser wagon being pulled by the brewer's iconic Clydesdale horses. "It's really not true".

More news: Meghan Markle Reportedly Disliked Not For Race, But Due To Dishonesty, Overspending