The 'World Record Egg' Has Cracked And Has An Important Message

Posted February 05, 2019

The latest video shared from that social media handle features the egg cracking, collapsing due to the stress of being Mr Popular on social media. In short order, the photo amassed more than 52 million likes on Instagram and became a viral sensation.

Hulu's deal with the World Record Egg creators was brokered by Nick Tran, a former Samsung executive who joined Hulu a year ago as VP of brand and culture marketing, according to the NYT report. "The pressure of social media is getting to me", the egg says in the spot, which also was posted on its Instagram account Monday.

The less than 30-second clip was released by Mental Health America and calls attention to well-being while encouraging those who are struggling to seek help.

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Visit the South African Depression and Anxiety Group (SADAG) for any mental health support and / or resources. But that's just what the egg served up. Not just that, in the video, one can hear the Egg saying, "Recently I've started to crack". Hulu didn't disclose additional information on the World Record Egg deal, however, it could increase publicity for the Insta-famous egg and the streaming service.

And it's a 29-year-old advertising exec from London named Chris Godfrey, the New York Times reports.

Eugene was first posted on Instagram on January 4 as part of an experiment to set a new world record for its number of likes. "An egg is an egg, it's universal".

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As for the egg's mega-popularity, Godfrey told the Times that the egg's success has been a fluke. "It sort of spread through playgrounds", he said, adding how the interactions peeked at 3 or 4 in the afternoon "when school was out".

In an advert broadcast on U.S. streaming platform Hulu, the egg was framed as an emblem for those struggling with mental health battles. "People have fallen in love with this egg, and Eugene the egg wants to continue to spread positive messages".

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