Tesla is so sure its electric vehicles will meet expectations - the Model 3 has after all has been named the auto that "brings the most joy" - that it says customers purchasing online will be also able to to return the auto within 7 days for a full refund. By building only more expensive versions for more than a year, Tesla made sure that customers waiting for the base model now see exactly what they'd be missing out on, rather than being excited about the vehicle being available within their budget.
Thursday was the third time this year that Tesla lowered the price on the Model 3, which recently started at $42,900. For $35,000-before any federal or local tax incentives-you can now order a rear-wheel drive Model 3 Standard Range.
The Standard Range Plus, which will cost $37,000 (£28,000), features 240 miles of range, a 140mph top speed, and a 0-60mph time of 5.3secs. That's what you'll get for $35,000.
But the company said Thursday that the standard Model 3, which will have a range of 220 miles, was now available for order. Unless ultimate penny pinching is of the utmost importance to you, the $2,000 seems like money well spent.More news: India confirms Pakistan shot down its fighter jet, pilot missing
The Tesla Mid-Range Premium Interior Model 3 comes in at $54,300 and has a 425km range. In fact, CEO Elon Musk said the interior is nicer than intended with lots of wrapped parts.
Musk says he's certain that Tesla will be feature-complete for FSD later this year, but "the driver will still have to pay attention, because the reliability issue will take longer to address. and we'll need regulators to agree that a driver's attention is no longer necessary".
"In the coming weeks, we will be evaluating all of our sales and marketing organization to understand where there are operational efficiencies, and how best to support the transition to online sales while also continuing to deliver a truly awesome and educational Tesla buying experience". Musk said this move helped keep the new Model 3's price down. "But we do think that profitability in Q2 is likely".
Retailers from Amazon to Apple to traditional automakers have trumpeted the benefits of physical stores, and Apple and automakers also rely heavily on advertising, which Tesla has eschewed, making the electric carmaker an outlier in its dependence on the web.More news: Brexit vote delayed, opposition Labor party will back 2nd Brexit referendum
He said shifting to an online sales model, cutting jobs and reducing spending on marketing will allow Tesla to offer the lower vehicle price. The company will offer a full refund within one-week or 1000-miles, allowing customers to try them and return without penalty, a concept Must said could partly replace traditional test drives.
The switch to online sales is going to mean layoffs and closures of Tesla's retail stores at upscale shopping centers, but the company hopes to reduce overhead to break even in the first quarter of 2019.
The firm already has a much smaller physical presence in the U.S. than most other vehicle companies.More news: School Warns Momo Challenge Is Hacking Peppa Pig And Fortnite